How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A box body for a product distributed in several pack sizes, all of which had to be recognisable on the road.
- Build
A deep red ground carries the pack range photographed large and repeated across both the rear door and the flank, with a claim line banded across the top of both faces and a small distributor contact line low on the rear. The cab is left in its own white.
- Result
Each pack size is identifiable from the pavement, and the banded claim line ties the rear and the side into one scheme.