How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A supermarket bay to be given over to one product range and made to stand out from the aisle around it.
- Build
A framed, internally lit bay is built with a shaped header cut to the outline of the brand's own motif, the mark repeated across it, and printed strips fitted along every shelf edge. A separate framed lightbox is fitted to the neighbouring end panel.
- Result
The bay is lit and shaped differently from the standard shelving around it, so it separates from the aisle without needing extra height.