How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A narrow doorway on a rendered street elevation, needing to be found both head-on and from along the pavement.
- Build
Two boxes are made to the same scheme — a wide one fixed flat above the glazed door, and a narrower one projecting from the corner — each carrying the mark, the name and an agent line. The door reveals are painted to match the scheme.
- Result
One sign works for people approaching the door, the other for people passing it, and the two read as the same premises.