How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
An interior floor to be used as a graphic surface that leads customers to the counter.
- Build
A long printed floor graphic is laid across the tiled floor as a highway strip — dark carriageway, double centre lines, white edge lines — with campaign motifs placed along its length.
- Result
A walkable printed surface that reads as a route and points from the seating area toward the service counter.