How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A seafront frontage needing the same name repeated along its length.
- Build
Identical printed banner flags are made up and flown from cross-armed poles set in a row along the frontage, photographed as they are being put up.
- Result
The name repeats down the whole frontage, so it reads whichever direction you approach from.