How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
An open forecourt needing a selling message visible above vehicle height.
- Build
A printed feather flag carrying a headline and a short list of selling points is flown from a tall slim pole, with further empty poles already set behind it.
- Result
The message clears the parked stock and reads from the road, and the standing poles let the run be extended or the message changed without new groundworks.