How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A branch interior needing identification on a curved bulkhead above the counter.
- Build
A logo built from individual raised tiles, built-up letters for the name, and the branch name at smaller scale are mounted onto the curved wall, each element set out to follow its radius.
- Result
The group follows the curve rather than reading as a flat panel applied to it, and each element casts its own shadow onto the wall.