How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A free-standing structure on an open quayside, to be turned into a single campaign object.
- Build
Printed banner material is stretched over the structure and pulled over the top edge and down the return, so the long face, the top and the end are one continuous skin.
- Result
The structure reads as one printed object from every angle, with the artwork turning the corner rather than stopping at it.