How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A supermarket elevation needing both a permanent identity and space for changing campaigns.
- Build
A large identity banner is tensioned across the top of the elevation, and below it a run of separate campaign banners is laced into individual framed bays, each cord-laced through eyelets around its perimeter.
- Result
The store identity stays put while the campaign panels beneath it can be unlaced and changed one bay at a time.