How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A shop opening in a street elevation, to be boxed off and used as a campaign surface.
- Build
A frame is built across the opening and a printed banner is tensioned over it, fixed around the perimeter so the face pulls flat.
- Result
A large product image standing proud of the old shopfront, presenting one clean surface to the street.