How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A retail building's first-floor elevation to carry the store identity above the shopfront.
- Build
A printed banner is tensioned across the first floor above the glazing, laced through eyelets along its top and bottom edges into a frame, and carries the logo, descriptor and web address.
- Result
The store is identified above its own entrance, at a height that clears the parked cars in front of it.