How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A supermarket aisle needing to be identifiable along its full run.
- Build
A printed header panel is fitted the length of the aisle above the shelving, with the category name set large and drop-shadowed on a textured ground so it repeats down the run, and printed strips fitted along the shelf edges below.
- Result
The aisle is legible from either end rather than only from directly in front of the shelf.