How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A fixed retail bay to be given over to one brand within a wider aisle.
- Build
A long printed header panel is fitted above the bay, printed strips are fitted to the uprights at both ends, and a small projecting category flag is fixed to the bay so it can be seen from along the aisle.
- Result
The bay is identifiable as the brand's own space from in front and from along the aisle, without extending beyond its footprint.