How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
An emergency vehicle that must be identified instantly, and carry its public safety number where it can be read.
- Build
The lower body carries a photographic scene on red, with a red and white chequered band along the upper flank, the department name across the body, a crest at the front of the box, the emergency number in a dark disc, and a three-line safety message. The roof pod is lettered separately.
- Result
The vehicle reads as an official unit from the side and from behind, with the emergency number set large enough to be taken in at a glance.