How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A small fleet that had to be recognisable as one operation while giving each vehicle its own character.
- Build
Each van takes the same construction — a diagonal flash, a decorative halftone ground, the station mark large on the body side and the web address along the sill — but in a different colourway. The wrap is carried over the bonnet and bumpers; the roof is left plain.
- Result
Parked together the vans read as one fleet; seen singly, each still carries the full mark and the web address at door height.