How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A van where the mark itself had to do the work, with no supporting imagery.
- Build
The body is taken to a solid orange in a full colour-change wrap, carried over the bumpers, with one white roundel mark set very large on the side panel and the phone number and web address kept small on the front door. A dark band runs along the sill.
- Result
At distance the van reads as a single colour and one mark; only close up does the contact detail come into play.