How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A distributor's van that had to carry a supplier's brand as well as its own support details.
- Build
The brand name and its descriptor line are applied in red to both the rear door and the flank, with a circular quality badge beside each, and the distributor mark and technical support numbers set small and low on the rear. The van's own white is left as the ground.
- Result
The supplier's brand takes the eye while the distributor's own contact details sit where a following driver can read them.