How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A van to be branded without a full colour change, using the vehicle's own white as part of the scheme.
- Build
A blue gradient is applied along the lower body and carried up over the bonnet, fading into the van's own white above. The mark sits on the rear body panel and is repeated on the sliding door with the web address beneath.
- Result
The wrap reads as one continuous sweep from bonnet to rear, and the mark is present on both the side and the back.