How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A reception wall to carry the company name and the three fields it works in.
- Build
Raised letters for the name are mounted alongside a cut pulse motif, with a long thin rule running the full width beneath them and the three divisions set below in a second colour at smaller scale.
- Result
The name carries at distance while the rule holds the composition together and the divisional line stays readable close up.