How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A dark interior feature wall to carry the company name and its descriptor line.
- Build
Deep built-up letters with brushed metal faces are mounted proud of the wall, overlapping a flatter coloured bar that carries the descriptor line in white.
- Result
Two depths in one sign: the name stands off the wall and the bar sits behind it, so the descriptor reads as supporting rather than competing.