How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A bus livery for a product campaign that needed to feel drawn rather than photographed, and still carry a call to action.
- Build
An illustrated townscape and figures run along the lower body against a warm gradient, with a large headline and mark across the upper flank and a four-line contact block beneath. The wrap crosses the glazing and continues around the rear; the engine louvres are left clear.
- Result
The illustration carries the length of the bus while the contact block stays legible at the back, where following traffic sees it.