How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A bus that had to carry a campaign message and photography along its whole length, without losing the windows.
- Build
The wrap runs the full flank on a deep gradient ground, with photographic portraits worked into it, a headline set across the middle of the body and a web address along the top edge. The print carries over the glazing on perforated media and continues around the rear.
- Result
The bus reads as one continuous image from any angle, and passengers can still see out through the printed windows.