How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A site entrance off a road, where drivers need the name and the direction in the same glance.
- Build
A large panel is post-mounted above a stone boundary wall, carrying a red logo at the top, the name in dimensional metal letters across the middle, a smaller company line beneath, and a directional arrow below that.
- Result
Name and direction sit in one vertical reading order, so a driver takes both from a single look.