How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A reception wall that had to feel drawn by hand while still carrying a call to action.
- Build
Line icons are scattered across the pale wall at varying sizes and angles, with the headline and web address set into the upper corner in two weights. The graphic runs behind the curved counter and continues up to the dark soffit.
- Result
The wall reads as a drawing rather than a poster, and the call to action sits inside it rather than on top of it.