How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A working commercial vehicle needing identity and contact details on the cab.
- Build
Cut lettering is applied to the cab door — an initialism mark with phone, web and email lines beneath — and a short call to action is applied to the rear cab panel. Photographed in the workshop.
- Result
The vehicle is identifiable on a job, with the details placed on the cab where they stay clean and clear of the working bodywork.