How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A small van to be wrapped in product branding on every face it shows in traffic.
- Build
A full wrap is applied to the flank and the rear doors, with product photography sweeping along the lower body and continuing around the rear corner onto the bumper. The brand mark and strapline are repeated on both the side and the rear.
- Result
The vehicle stays branded from behind, which is the view it presents most of the time it is being driven.