How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A compact van needing identification, a service line and contact details.
- Build
A full wrap is applied over the flank, the bonnet and the front wing, carrying the logo twice, a service line, a phone number, a web address and a stippled map motif on the rear quarter. The roof is left untreated.
- Result
The van is identifiable in traffic and at the kerb, and the contact details are set at door height where they can be read from the pavement.