How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A white hatchback to carry product imagery at body scale.
- Build
Printed panels are applied over the bonnet, roof, front wing and both doors, with pack photography and the brand mark across the doors and a strapline on the front wing. A distributor mark is applied to the rear quarter and the bumpers are left in the vehicle's own colour.
- Result
The product packs read at close to life size along the side of the car, at the height a passer-by actually sees.