How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A refrigerated truck body to be used as a display surface for product photography.
- Build
A printed graphic covers the full side panel edge to edge — a group shot of the range on a deep coloured ground, with the logo at the rear of the panel and a contact line along the bottom — and is worked around the vents and access hatches in the panel.
- Result
The trailer side works as a legible product display while the vehicle is in use, and the contact line stays readable at close range.