How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A factory-red hatchback to be branded without changing its body colour.
- Build
A contour-cut printed graphic — a character mark with display lettering — is applied across both doors, aligned so the artwork carries across the door shut. The bonnet, bumpers and roof are left in the vehicle's own paint.
- Result
The car is branded on the side it presents to the kerb, and the graphic reads as one piece across two doors.