How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A small panel van to carry a single photographic image rather than flat colour.
- Build
A photographic wrap is conformed over the flank, the sliding door and the door shuts, and carried around the front corner onto the bonnet and wing. Headline copy, logo and strapline are set over the image.
- Result
The photograph reads as one continuous image along the vehicle, with no visible break at the panel edges or the door shut.