How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A group of identical vehicles to be treated as one recognisable set.
- Build
The same gradient zig-zag graphic is applied across the doors of each car, with a logo on the bonnet, a drive-type badge on the front wing and a separate unit number on the lower door.
- Result
The cars read as one fleet when parked together, while each vehicle can still be told apart by the number on its door.