How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A showroom floor needing the marque identified at standing height, without fixing anything to the glazing or the structure.
- Build
A slim two-tone totem is built — pale above, deep colour below — with a dimensional badge and a strapline on the upper field, brushed metal letters on the lower, and a stepped brushed-metal plinth that weights it to the floor.
- Result
The marque reads from along the showroom at eye level, and the totem can be repositioned because nothing is fixed to the building.