How it
was made.
Written with the client and published only once they have approved the detail. No outcome or figure is stated before then.
- Brief
A wide shopfront sign that had to carry a two-colour mark and a line of contact details, and stay legible after dark.
- Build
A shallow tray is built with a lit face and a slim surround, the name set in two colours at large scale with a small vehicle motif inside the first letter, and a phone number and email set along the bottom edge. It stands on castors so it can be moved before fixing.
- Result
Lit and tested on the workshop floor before it leaves: the name carries at distance while the contact line stays readable close up.